Saving The Redwood Forest With Outstanding Furniture
One thing Eric loves talking with Raul about, and it goes well beyond what he makes, yet is the heart and
soul of his business, is how he makes his furniture, particularly the conservation and ecological component.
He is principally a forester, an ecologist, and secondarily, someone who makes furniture. Raul explains,
when he started the company the whole idea was to figure out a way to take the limited amount of wood they
take out of the forest because the forest only yields a certain amount of wood per acre, per year. And they
can take a portion of that. But what can they do with it? To pay for forest restoration and to expand the
vision, he started developing these high end products. They’ve now developed over 350 products and people
love them. The key is to use only the highest quality wood and that's the main motif on all their designs.
Instead of making something modern that's flimsy they go the opposite direction. And very few approach
conserving the forest this way, Raul’s company stands alone in that endeavor. Eric agrees, it's old world
craftsmanship. Everything is strong and almost overbuilt. And Raul takes pride in that, it does take a
little bit more wood, a little bit more time and a little bit more love.
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